Have you ever seen an advertisement or encountered a website that spoke to you so thoroughly and specifically that you wondered if the writers had, in fact, crawled inside your brain and siphoned your thoughts without your knowledge? This eerie yet satisfying feeling is the mark of a campaign well done: that a reader and potential customer feels like his or her thoughts and desires are validated and normalized. This kind of connection between consumer or client and the one who produced the piece isn’t magic, but rather a series of complex taxonomic sorting processes. These are a result of a company’s personalization efforts
Yes, Really. Starting this past Monday Google announced it will use ‘mobile-friendliness’ as part of its ranking criteria. Why You Need a Mobile-Friendly Website Just think about the last time you looked up a website on your smartphone that wasn’t mobile friendly and you already know why. Mobile sites have a lower bounce rate (the term for when people look up a site and leave after seeing one page). The top reasons for that? The page is hard or impossible to read or the navigation doesn’t work well. Because of this, we’ve been advising clients to switch to responsive or mobile-friendly websites.